What is LBA

Live auctions of authenticated luxury

LiveBrandAuction is the auction house of the J-Ports group. Every month we hold in-room and online auctions of pre-owned designer bags, watches and jewelry, every piece authenticated in-house, for resellers and collectors around the world. Here is how it works.

01

Create your account in the auction room

Open the LBA auction room from Bid online and sign up in a minute. One free account for pre-bids, the live sale and your invoices.

02

Browse the catalogue

Every lot goes online before the sale with photos, grade and a full condition report. Zoom into any photo to check the details for yourself.

03

Place your pre-bids

Pre-bid in the auction room any time before the sale. Each bid has to beat the highest one by the increment.

04

Follow the sale live

On auction day, follow every lot live in the auction room and bid in real time, from anywhere.

05

Auction day

At the Hong Kong auction, pre-bids close on the 4th at 9:00 AM Hong Kong time and are taken into the live sale on your behalf. In the room, a pre-bid can only be outbid by a bid at least 10% higher. Online auctions from Japan run fully online: bidding stays open for a few days (three for the Liquidation auction).

06

Invoice and delivery

After the sale we send your invoice. Once it is paid, we ship your lots, or you collect them in Hong Kong.

Costs

What you pay

At the Hong Kong auction:

Hammer price

Your winning bid, in Hong Kong dollars (HKD).

5% auction fee

Charged on the hammer price, to buyers and to sellers.

Shipping

We ship with UPS. Lots travel together in large boxes (a full box holds about 20 to 30 medium-size items), which brings the cost to about US$4 to US$6 per item, or US$6 to US$7 for large items and items that need extra protection. To Europe, count about €6 to €8 per item for a full box. Smaller shipments cost more per item. Collection in Hong Kong is free. Lots from online auctions in Japan ship with FedEx from Japan, and rates can change.

Duties and taxes

Paid by the buyer and set by the customs of your country. We cannot estimate them: see the FAQ below for examples and where to check.

Online auctions from Japan

Prices are shown in your currency, and the price you see is the price you pay: each currency includes a regional markup that covers costs such as shipping. Lots ship from Japan with FedEx, and shipping rates can change. Import duties and taxes in your country are paid by the buyer.

Online and in the room

Two ways to take part

LBA auctioneer presenting a lot

In the room, each lot is shown before bidding opens

Online, from anywhere

Bid in the LBA auction room from anywhere. For the Hong Kong auction, pre-bid from the moment the catalogue is published until 9:00 AM Hong Kong time on the 4th, then follow the live sale. Online auctions from Japan stay open for bids for a few days. Your account, your bids and your invoices are all in one place.

In the room, in Hong Kong

Join us on auction day, the 5th of every month. Doors open at 9:30 and the sale starts at 10:00, Hong Kong time. Attending in person costs HKD 200 per participant. Your first three auctions in the room are free to register; after that there is a one-time registration fee of HKD 500 and an annual membership of HKD 500. Bidding online is free.

FAQ

Questions bidders ask

Who can bid?

Resellers and collectors anywhere in the world. You need a free account in the LBA auction room. You can browse every lot without one.

In which currency do I bid?

The Hong Kong auction runs in Hong Kong dollars (HKD); amounts shown in other currencies are estimates only. In online auctions from Japan, prices are shown in your currency and the price you see is the price you pay.

Is there a starting price or a reserve?

There is no public starting price. Most lots have a reserve, the minimum price the seller accepts. If bidding does not reach it, the lot may not be sold.

What does the 5% auction fee cover?

It is our commission for running the Hong Kong auction, charged on the hammer price to buyers and to sellers. In online auctions from Japan, the price you see already includes our costs.

How much does shipping cost?

We ship with UPS. Lots travel together in large boxes (a full box holds about 20 to 30 medium-size items), which brings the cost to about US$4 to US$6 per item, or US$6 to US$7 for large items and items that need extra protection. To Europe, count about €6 to €8 per item for a full box. Smaller shipments cost more per item. Collection in Hong Kong is free. Lots from online auctions in Japan ship with FedEx from Japan, and rates can change.

Will I pay import duties?

Duties and taxes are not handled by us and are paid by the buyer. We cannot estimate them: they depend on the type of item, its materials, where it was made, its value and your country. For example, a leather bag made in France and a watch made in Switzerland can be charged at different rates, and the same item can be charged differently in the EU, the UK or the US. Before you bid, check with your customs office, for example Access2Markets for the EU, the UK Trade Tariff or U.S. Customs and Border Protection.

Are the items authentic?

Yes. Every lot is checked by the J-Ports authentication team before it is listed, and graded with a written condition report.

What do the grades mean?

N new and unused, with all its inclusions. SA perfect, but some inclusions such as the tag or box may be missing. A pristine: like new at first glance. AB excellent: flaws only visible if you look very hard. B+ great: some visible minor flaws. B good: very visible signs of use, but not broken. B- fair: some broken or missing parts, still usable with care. BC poor: damaged, needs professional repair. The condition report in each lot explains exactly what we found.

Can I cancel a bid?

Bids are binding. If you placed one by mistake, contact us straight away and we will look at it.

How and when do I pay?

After the sale we email your invoice. Payment is due within 3 business days of the invoice. We prefer bank transfer, and every payment option is listed on the invoice. Your lots ship, or are ready to collect, once the invoice is paid.

Contact

Questions before your first auction?

Tell us what you need and our team will get back to you.

LBA

LiveBrandAuction

Live auctions of authenticated luxury for resellers. Online and in Hong Kong.

© 2026 LiveBrandAuction · A J-Ports group company