About LBA
Auctions built for resellers
LiveBrandAuction (LBA) is an auction house for authenticated pre-owned luxury, from designer bags to watches and jewelry. Every month we hold in-room and online auctions for resellers and collectors: in Hong Kong, and online from Japan.
Our auction room in Hong Kong, set up before a sale
Live auctions
In-room and online auctions every month, open to bidders worldwide.
Authenticated
Every lot is checked in-house before it goes live.
Online & Hong Kong
Bid from anywhere, with worldwide shipping.
How it works
In the room and online, every month
Hong Kong auction
Every 5th at 10:00 Hong Kong time, in the room and online. Pre-bid in the auction room until 9:00 AM on the 4th, then follow the sale live.
Online auctions from Japan
Sales such as our Japan Liquidation run fully online: bidding stays open for a few days, and the price you see in your currency is the price you pay.
Invoice and delivery
After the sale we email your invoice. Once it is paid, we ship your lots, or you collect them in Hong Kong.
Part of the J-Ports group
Backed by J-Ports
Our CEO in the room before the first LBA auction
LBA is part of the J-Ports group, which has been sourcing, authenticating and shipping luxury from Japan since 2011. Our sister brands are Authentic Experts and Le Lux Bag.
Contact
Want to bid, sell or partner with us?
Tell us what you need and our team will get back to you.
LiveBrandAuction
Live auctions of authenticated luxury for resellers. Online and in Hong Kong.
The J-Ports group
© 2026 LiveBrandAuction · A J-Ports group company