Terms & Conditions

Last updated: 28 October 2026

1. Who we are and these terms

Live Brand Auction ("LBA", "we", "us") is a hybrid auction house for authenticated pre-owned luxury goods. It combines online bidding, catalogue marketing, digital previews and live in-room auctions, and connects consignors and buyers in Hong Kong, Japan and internationally. LBA is part of the J-Ports group, founded in Osaka in 2011.

The company you contract with depends on the sale:

• Hong Kong auctions (the monthly live sale and its online pre-bid period, in-room attendance, proxy bidding and consignments for Hong Kong): JPorts Global Limited, Hong Kong SAR, trading as Live Brand Auction. These sales are also governed by the LBA Master Auction Participation Agreement, which you sign when you register for a Hong Kong sale. Sections 2 to 19 below reflect that agreement. If they differ, the signed Master Agreement prevails for Hong Kong sales.
• LBA Japan · Always Open (our permanent online auction of lots located in Japan): J-Ports K.K., Osaka, Japan.

By creating an account, registering for a sale, placing a bid, consigning an item, attending an auction or otherwise using our services, you agree to these Terms and Conditions and to our Privacy Policy. LBA acts as an intermediary marketplace operator between independent consignors and buyers. Unless agreed otherwise in writing, LBA does not take title to consigned property and does not act as principal. Nothing in these terms creates a fiduciary relationship.

LBA administers its auctions fairly, consistently and in good faith towards all participants. It does not favour buyers over consignors, or consignors over buyers.

2. Your account and registration

• You need one free LBA account to bid online and to receive your invoices. You must confirm your email address. Our team approves every new bidder before the first bid.
• Registration may require company information, contact details, business registration documents, identification documents and compliance checks (see section 14).
• You must be able to form a legally binding contract (for example, you must be at least 18 years old). If you register on behalf of a business, you confirm that you are authorised to bind that business, and the account belongs to the business.
• You must keep your login details safe. Bids placed from your account are your responsibility.
• We may approve, reject, suspend or revoke any registration or bidding privilege at our discretion where reasonably necessary to protect market integrity, compliance, operations or the reputation of the auction. We may close unconfirmed or long-inactive accounts.

3. Fees for participating

• Online participation is free for approved participants.
• In-room participation in Hong Kong (only when you attend in person):
  • Registration: waived for the first three LBA auction events. After that, newly registering companies may be charged a one-time registration fee of HKD 500.
  • Annual membership: HKD 500. It may be invoiced separately or added to an auction invoice.
  • Attendance: HKD 200 per participant per event. This includes your bidding paddle and lunch on the day.
• Buyer's premium (also called participation fee, Hong Kong auctions): 5% of the hammer price. See section 7.
• Proxy bidding service: 2% of the hammer price on lots won through the service. See section 7.

4. Using the website

When you use our website, applications and services, you will not:

• break any law, third-party right, our systems or our policies, or try to get around a decision about your account;
• use our services while your account is suspended, or transfer your account to another person without our consent;
• fail to pay for items you have won, except for a valid reason set out in these terms;
• distribute viruses or any technology that may harm LBA or its users, or interfere with or overload our services;
• use robots, spiders, scrapers or other automated means to access our services or collect data, without our prior written permission;
• infringe our intellectual property rights or those of others, or collect information about other users without their consent;
• place bids you do not intend to honour, or bid in a way that manipulates prices (for example, bidding on your own consigned lots).

If we believe you are misusing LBA, we may limit, suspend or close your account, cancel bids or purchases and take technical or legal steps to protect our services and users. Bid updates and notifications may not always arrive in real time, and we cannot guarantee uninterrupted access to the website.

5. Authenticity

Every item we offer is inspected and authenticated in-house by our own team. We work only with carefully selected, trusted suppliers and auctions. We may also carry out provenance, ownership and condition reviews at any stage, and we withdraw any lot whose authenticity, provenance or ownership cannot be verified to our standards. A withdrawal is a precaution, not an accusation against anyone.

Our authenticity guarantee. If an item you bought from us is confirmed as not authentic by one of the following independent authenticators, we accept the return and refund the full amount you paid us for it, including the participation fee and any shipping we charged, with no time limit. We also cover the cost of returning it to us. The claim must be made by the original buyer, the person or company named on our invoice. A certificate from the authenticator must be provided. The item you return must be the same item we sold you, in the same condition, with no repairs, alterations or replaced parts; we check it against our photographs and records of the lot before we refund.

• Entrupy (entrupy.com)
• Authenticate First (authenticatefirst.com)
• LegitGrails (legitgrails.com)

We are not affiliated with these services, and we cannot accept counterfeit claims based on the opinion of any other entity. Please make your claim as described in section 11.

6. Condition and grading

Lots are sold "as is" and "as available". Descriptions, grades, photographs, valuations and condition reports are the professional opinion of our quality-control team. They are given in good faith, but they are not warranties. Reasonable experts can differ on condition, grading and valuation. Please read our grading scale, study the photographs and ask us before bidding if anything is unclear. You are welcome to inspect lots before bidding. Not inspecting a lot is not a ground for cancellation, refund or dispute.

7. Bidding and buying: Hong Kong auctions

Schedule. The Hong Kong sale is held once a month, on the 5th at 10:00 Hong Kong time, at our saleroom: 701B Block B, Po Yip Building, Tsuen Wan, Hong Kong. The in-room preview opens on the 4th from 12:00. Bidding support is available in English, Japanese and Chinese. We may change auction schedules, bidding periods, previews and event dates.

Pre-bid period. Before the live sale, approved participants can review the catalogue and place bids online on our website. Online pre-bids close at 09:00 Hong Kong time on the 4th, 24 hours before the sale. You may bid below, at or above the reserve price. The reserve is confidential. Some lots sell below their reserve, depending on the consignor, but a low bid has a higher chance of being outbid.

Live sale. Every lot is offered in the live sale, where the highest valid pre-bid is carried forward and competes with bids in the room. In the room, a pre-bid can only be outbid by a bid at least 10% higher than the pre-bid (one increment more is not enough). The auctioneer decides bid increments, the validity and recognition of bids, bidding disputes, the reopening of bidding, the withdrawal of lots and the successful buyer. The auctioneer's decision is final and binding.

Binding bids. The highest valid bid accepted by the auctioneer (or declared at the end of the pre-bid period) is a binding contract between the buyer and the consignor. A bid cannot be withdrawn after it has been accepted, unless we expressly agree.

Bidding currency. Hong Kong dollars (HKD) are the base currency of our Hong Kong sales. When you bid online, you bid in the currency of your region, set from the country on your account: HKD for Hong Kong and Macau, CNY for mainland China, JPY for Japan, GBP for the United Kingdom, EUR for the euro area, AUD for Australia and USD for all other countries. You cannot change it yourself. If your country is wrong, contact us before you bid. Bids are recorded in HKD at our exchange rate on the day of the bid.

Prices in your currency include shipping and import duties. On our Hong Kong sales, a price shown in a currency other than HKD already includes shipping to your country and import duties. HKD prices do not include them.

Buyer's premium and final price. A buyer's premium (participation fee) of 5% of the hammer price is added to your invoice. If you bid in HKD, your final price is the hammer price, plus the 5% buyer's premium, plus shipping, and taxes, import duties and insurance may also apply. If you bid in another currency, your final price is the hammer price in your currency plus the 5% buyer's premium, with shipping and import duties included. We invoice only the lots you win.

Our right to refuse or remove bids. We may refuse, remove or cancel any bid, at any time before the lot is awarded, if we consider the bid or the bidder not trustworthy, or if shipping to the bidder would be impractical, unreasonably difficult or impossible. When we remove a bid, the next highest valid bid becomes the leading bid. We are not obliged to give a reason.

Proxy bidding ("daiuchi"). Our staff can bid on your behalf following your written instructions, for example a maximum bid per lot sent through an approved channel. We use commercially reasonable efforts but cannot guarantee that a proxy bid is executed. Lots won through this service carry an additional 2% of the hammer price. We are not liable for missed bids, technical failures, communication delays, unclear instructions or the auctioneer's decisions.

Title. Ownership of a lot passes to you only when we have received cleared funds for everything you owe. Until then, we may keep the lot.

8. Bidding and buying: LBA Japan · Always Open

• LBA Japan · Always Open is a permanent online auction of lots located in Japan. New lots are added in weekly drops.
• A lot is awarded 24 hours after its last bid: every new bid restarts the 24-hour clock. The highest bidder at that moment wins, and we notify the winner by email.
• The starting price includes a small amount for shipping and currency, so shipping is included in the price you see. Prices are shown in your currency, and the price shown is the price you pay. Import duties are paid by the buyer.
• Your winning bid is a binding commitment to buy. Each lot won is invoiced separately.

9. Payment

• Payment is due within three (3) business days of the invoice date, unless agreed otherwise in writing.
• We accept bank transfer and approved electronic payment methods (currently PayPal). We may refuse any payment method.
• Late payments may accrue interest at 1.5% per month, or the maximum allowed by applicable law if lower. If you do not pay on time, we may also suspend your bidding privileges, cancel the purchase and offer the lot to other buyers, offset amounts we owe you, and recover reasonable collection, legal and administrative costs.

10. Collection, shipping and customs

• Hong Kong auctions. Collection from our Hong Kong saleroom is free. Lots must be collected within the period we tell you, after which storage fees may apply. We can coordinate shipping through approved logistics providers (UPS, U-Rich International Forwarding and other designated providers), or you can arrange your own carrier or send us your own shipping labels.
• LBA Japan · Always Open. Lots ship from Japan with FedEx. Shipping is included in the price.
• Shipping coordination is a service for your convenience. Unless agreed otherwise in writing, LBA is not a carrier, freight forwarder or customs broker, and risk passes according to the shipping arrangement chosen.
• Customs, duties and import taxes. On Hong Kong sales, if you bid in a currency other than HKD, shipping and import duties to your country are included in the price (see section 7). In all other cases they are not handled by us. They are paid by the buyer, and we cannot estimate them because they depend on the item, its materials, origin, value and destination. Please check with your customs office before bidding.
• If you refuse delivery or ask us to cancel a shipped order, you bear all shipping costs, return costs and any import duties.

11. Returns and refunds

Because of the auction and wholesale nature of LBA, all sales are final, except in these cases:

• the item does not match its description (for example, you received the wrong item, or an item is missing from your order);
• the item is confirmed as not authentic under our authenticity guarantee (section 5).

If an item does not match its description, please contact us within 10 days of receiving it, with your invoice number and photographs. Authenticity claims under section 5 have no time limit: send us your invoice number, photographs and the authenticator's certificate. We review every claim and use our internal dispute process first (section 18). Returns based on size are not accepted.

Consumers in the European Union and the United Kingdom: nothing in these terms limits the statutory rights you have under applicable consumer law.

12. Cancellations

We may cancel a purchase, even after payment, if:

• it is not paid in full within 3 business days of the invoice;
• we reasonably believe you do not intend or are not able to pay, or that we should stop doing business with you based on your history with LBA or the J-Ports group;
• it results from a clear system error or a clear typographical error;
• compliance information we requested is not provided (section 14).

User errors are not system errors. This includes not following our instructions, and someone else using your account because your login details were not kept safe.

13. Selling with us (consignment)

• We accept consignments subject to review and approval, and we may refuse any consignment for any commercially reasonable reason.
• As a consignor, you confirm that you own the property or are authorised to sell it, that the information you give us is accurate and complete, that the property is not subject to any legal dispute and that it may be lawfully sold.
• For Hong Kong consignments, please provide catalogue information, SKU identification where applicable, grading information, professional photographs and supporting documents where available. We may ask for more, such as purchase receipts, service records or authentication reports.
• Consignments accepted for sale are generally subject to a 5% seller commission, unless agreed otherwise in writing.
• We may present approved lots on LiveBrandAuction.com, in online previews, email campaigns, buyer networks, social media, partner channels and auction catalogues. We market lots with commercially reasonable efforts, but we do not guarantee a sale, the reserve, a minimum value, a number of bidders or any commercial outcome.
• We may withdraw, postpone, suspend or reject a lot if authenticity, ownership or documentation cannot be verified, if legal or regulatory concerns arise, if the condition differs materially from what was described, or if offering it could harm the integrity or reputation of the marketplace. This is not an allegation of wrongdoing.
• Unsold lots may, by agreement, be returned to you, entered into a future auction, or offered through approved private sale, Buy-It-Now or other sales programmes.

14. Compliance (KYC, AML and sanctions)

We comply with the laws on anti-money laundering, counter-terrorist financing, sanctions, fraud and financial crime prevention. We may ask you, including periodically, for government-issued identification, business registration documents, proof of address, ownership and beneficial ownership information, and information on the source of funds or wealth. If you do not provide it, we may suspend your account, delay or cancel transactions, withdraw lots or refuse participation. We may refuse to deal with any person, company, jurisdiction or transaction that presents compliance concerns.

15. Website content and auction results

The name "Live Brand Auction", our logos and our designs are trademarks of the J-Ports group and may not be used without our prior written permission.

All auction results, prices, descriptions, condition reports, grades and photographs published on this website belong to Live Brand Auction and the J-Ports group. They are provided for your personal use as a bidder or prospective bidder. You may not copy, download in bulk, scrape, republish, resell or otherwise reuse them, in whole or in part, by manual or automated means (including bots, crawlers, scripts or data-extraction tools), or use them to build or feed a database, price guide or competing service, without our prior written consent. We may limit access, cancel accounts and take legal action in case of misuse.

16. Limitation of liability

We take commercially reasonable care of property entrusted to us. However, auctions involve commercial risk. Our services are provided "as is" and "as available". To the fullest extent permitted by law, we are not liable for:

• indirect or consequential losses, or loss of profit or opportunity;
• market or currency fluctuations;
• customs or shipping delays;
• failures of third-party services, or interruptions of technology or the website;
• force majeure events.

Where liability cannot be excluded, our maximum liability is limited to the lower of the amount actually recovered under our insurance and the fees paid to us for the transaction concerned. Some jurisdictions do not allow these exclusions, so they may not all apply to you.

17. Indemnity

You will indemnify us and our group companies, officers, employees and agents against any third-party claim, including reasonable legal fees, arising from your breach of these terms, your misuse of our services, or your breach of any law or third-party right.

18. Disputes and governing law

If something goes wrong, please contact us first: most issues are solved quickly in good faith. Any dispute must first go through our internal dispute process. Send us all the relevant information and documents, and we will use commercially reasonable efforts to resolve it.

• Hong Kong auctions: any dispute not resolved within thirty (30) days of submission is referred to arbitration administered by the Hong Kong International Arbitration Centre (HKIAC). The arbitration is held in Hong Kong SAR, in English, before a single arbitrator, and its award is final and binding. Judgment on the award may be entered in any competent court.
• LBA Japan · Always Open: these terms are governed by the laws of Japan. Disputes not resolved through our internal process are resolved by final and binding arbitration, or in a small-claims court where your claim qualifies, on an individual basis.

19. General provisions

• Language. These terms may be translated. The English version prevails in case of any difference between versions.
• Changes. We may amend these terms. Revised versions are published on this page and may also appear in catalogues, registration materials and official communications. Continuing to use our services after publication means you accept the revised terms.
• Force majeure. We are not liable for delays, interruptions or cancellations caused by events beyond our reasonable control, including:
  • natural disasters, fire, flood and pandemics;
  • government action, regulatory restrictions, war and civil unrest;
  • failures of utilities, the internet or transport;
  • labour disputes.
• Severability. If any provision is found invalid, the rest of these terms remains in force.
• No waiver. If we do not act on a breach, we keep our right to act on later or similar breaches.
• Entire agreement. These terms, our policies and, for Hong Kong sales, the signed Master Auction Participation Agreement form the entire agreement between you and LBA on their subject matter.
• Survival. Sections 15 to 19 continue to apply after your account is closed.